Essay --

One could debate endlessly over the exposition and what exactly Jihad is, Im certain galore(postnominal) have. The very basic definition of the word simply means engagement, not to gain money or power but merely to bring pack to Islam. The common western idea - or misconception - is that Jihad is a holy war or justification for terrorism. Very rarely are there every two religious groups that will agree on the exact deeper meanings of Jihad. There are also some groups that may believe the kindred basic definition of Jihad, but interpret it or apply it drastically differently within their own religion. There are two better known or evaluate definitions of which Muslims refer to as the great Jihad, and the lesser Jihad. Greater Jihad is defined as the internal spiritual struggle of ones self in submission to Allah, the struggle of moral reformation, and converting others to Islam while the lesser Jihad is considered the external, physical endeavor of an Islamic obligation to take up arms against the nonbeliever infidels in defense of the faith against tyranny and persecution. In the Sunnis historical belief of the greater Jihad, Mohammed is thought to have told his followers returning home from war that they had, returned from the lesser jihad of struggle against non-Muslims to a greater jihad of struggle against lust, per Menhab Khans article on Modern Gangha. This is believed to be the first time the lesser jihad and the greater jihad had been differentiated. According to John Heit, the greater jihad is also then further divided into three types of internal struggle One, Jihad of the Heart (the struggle for moral reformation and faith) two, Jihad of the Tongue (the struggle to proclaim Gods word abroad right ... ...hese young men found solace and inspiration in the works of the Iraqi Muslim Brother Muhammad Ahmad al-Rashid who demonstrated a sensible mind toward political action, but also stated that jihad with the sword- the way of the sure Musl im-was inevitable.Putting things into perspective, I imagined what it would be like if America was invaded by foreign forces, the government demolished, a new leadership established, and none of which agreed with my way of life. I would honestly be able to say that I would follow similar actions as the Sunni insurgents. I recently watched the modern cinematic remake Red diffuse where the (in the new version) North Koreans invade and effectively take over the United States, this assisted in my imagination. I would have taken up arms the same as the characters in the movie. My enemies would hear my hoarse battle cry, WOLVERINES

From the two short stories you have read what do we learn about what :: English Literature

From the two short stories you have read what do we learn about whatit was desire for the Statesn black tidy sum to live in Americain the mid-fifties?From the two short stories The Gold Cadillac by M.D. Taylor and 1955by Alice Walker, both coiffe in 1950s America and both written by blackfemale writers we learn about the segregation, racism and poverty of1950s black America. Both these stories are set in the deep south ofAmerica. The gold Cadillac is about a young black girl who knowsnothing about racism and discovers it for the first time as shetravels with her family into the Deep South in a gold Cadillac. 1955is written from the point of view of a black woman who has experiencedthe racism her whole life.America in the 1950s was segregated in the Deep South it was dividedinto black ghettos. Even radio stations were divided into stationsplaying exclusively black music and ones only playing white music. BeforeElvis Presley black music would not be played to a white earreach soit did not get the recognition it deserved, but Elviss music wasplayed on all stations and democratised music. Black people did nothave the liberty that white people had and were discriminatedeverywhere they went, black people could not use the same buses andcould not eat in the same restaurants as white people and werediscriminated by police because the law was nearly completely run bywhite people, they were turned away at shops and were discriminatedagainst in nearly all other(a) places. In M.D. Taylors The GoldCadillac the family are driving through the Deep South and the girlsees signs saying White only coloured not allowed In Alice walkers1955 Gracie Mae tells her hubby J.T. to put his shirt on becauseTraynor who is a white man comes to the door, this is because whitepeople had to be treated with more respect because they were seen asmore of import than black people. The American civil war took place in1865 and slavery was abolished in the Deep South, but 90 years laterthere is button up resentment from whites towards blacks.The two short stories are all about the prejudice against blacks inthe Deep South and how it affects peoples lives and freedom. In TheGold Cadillac the family is trying to aspire to be rich as they live

The Republic - Book 1 - Theme Of Justice Essay -- essays research pape

The subject matter of the Republic is the nature of justice and its relation to human existence. hand I of the republic contains a tiny examination of the nature and virtue of justice. Socrates engages in a dialectic with Thrasymachus, Polemarchus, and Cephalus, a method which leads to the asking and answering of questions which directs to a logical refutation and thus take to a convincing argument of the true nature of justice. And that is the main function of Book I, to clear the ground of mistaken or inadequate accounts of justice in order to make room for the new theory. Socrates attempts to show that certain beliefs and attitudes of justice and its nature are inadequate or inconsistent, and present a way in which those views about justice are to be overcome. Traditionally justice was regarded as one of the cardinal virtues to avoid injustices and to deal equitable with both equals and inferiors was seen as what was judge of the good man, solely it was not clear how the bene fits of justice were to be reaped. Socrates wants to persuade from his audience to adopt a way of estimating the benefits of this virtue. From his perspective, it is the quality of the mind, the psyche organization which enables a person to act virtuously. It is this opposition between the two types of assessment of virtue that is the major theme explored in Socrates examination of the various positions towards justice. Thus the role of Book I is to turn the minds from the customary evaluation of justice towards this new vision. Through the discourse between Cephalus, Polemarchus and Thrasymachus, Socaretes thoughts and actions towards justice are exemplified. Though their views are different and even off opposed, the way all three discourse about justice and power reveal that they assume the relation between the two to be separate. They find it unthinkable to understand the idea that being just is an exercise of power and that true human power must include the ability to act just ly. And that is exactly what Socrates seeks to refute.The Socratic dialogue begins of Socrates recounting a conversation he had with a number of people at the house of Cephalus. Returning to Athens from Piraeus, where they had been attending a ghostlike festival, Socrates and Glaucon are intercepted by Cephalus, who playfully forces them to come to his fathers house. Socrates begins by asking t... ...s are a paradigm case of those in control. The essence of thought is, therefore, to be unjust and that is why a tyrant is a perfect ruler. He always knows what is to his advantage and how to acquire it. Thrasymachus view of justice is appealing but therein lies a moral danger and this is refuted by Socrates. Out of the confrontation with Cephalus, Polemarchus, and Thrasymachus, Socrates emerges as a reflective individual searching for the rational foundation of holiness and human excellence. The views presented by the three men are invalid and limited as they present a biased unders tanding of justice and require a re-examination of the terminology. The nature in which the faulty arguments are presented, leave the reader longing to search for the rational foundations of morality and human virtue.BibliographyAllan, Bloom. The Republic of Plato. Second Edition, Basic Books. 1991Foster, M.B. The semipolitical Philosophies of Plato. New York, Russell and Russell. 1965Annas, J. An Introduction to Platos Republic. Oxford, Clarendon Press. 1981White, N.P. A Companion to Platos Republic. Indianapolis, Hackett. 1979Graby, J. An Inquiry into the Works of Plato. New York, McGraw. 1961.

Loss of Faith in Elie Wiesels Night Essay -- Elie Wiesel Night Essays

Loss of Faith in Elie Wiesels NightNight is a dramatic book that tells the horror and evil of the parsimony camps that many were imprisoned in during World War II. Throughout the book the author Elie Wiesel, as well as many captives, lost their faith in God. There be many examples in the beginning of Night where people are trying to keep and strengthen their faith but there are many more examples of people rebelling against God and forgetting their religion. The first example of Elie loosing his faith is when he arrived at Auschwitz. Elie and his father are directed to go to the left. A prisoner then informs them that they are on their way to the crematory. Elies father recites the Kaddish or prayer for the dead. Revolt rises up inside of Elie and he questions God. Why should I bless His trace? The Eternal, lord of the Universe, the All-Powerful and Terrible, was silent. What had I to thank Him for? (Wiesel 31) Another example of prisoners in the concentration camp loosing their faith in Night is when the pipel, a young child, was hung in front of the whole camp. The pipel was the Oberkapo?s servant. The Oberkapo was the leader of the fifty-second unit. He never struck or insulted the prisoners who worked under him ,that is why the prisoners loved him . Even though most pipels were fell and hated, this one had the face of a sad angel and was loved by all. The Oberkapo was suspected in the intentional explosion of Buna?s electric power station. He...

Charlie Don’t Surf: The Clash Protest Imperialism Essay -- Political P

By definition, imperialism is extending a countrys power and influence through diplomacy or forces force. That ideology is best exemplified by the Vietnam War because the United States invaded North Vietnam to prevent the dissemination of Communism into South Vietnam, which is ultimately an attempt at exuding power and influence by using military force. The Clash recognized the homogeneity between the American imperialism of the Vietnam war and the forced Westernization of the non-Western world, particularly third world nations thusly, the band chose the Vietnam War as a screen background for Charlie Dont Surf because of its relevance to American culture at the time. The Clash released the album Sandinista in 1980 this album is home to the highly lose song Charlie Dont Surf. The intent of this paper is to analyze the song Charlie Dont Surf and examine its use of historical and ethnical components to kick imperialism forced upon third world countries by the United States. This pap er will specifically analyze The Clashs emergence from a turbulent political climate as well as the decision to title the album Sandinista. Musical composition and lyrical structure aids in demonstrating the protest of imperialism upon multiple levels and distinguishes the link between the Charlie Dont Surf and a similar scene in the film Apocalypse Now.Emerging from Englands touchwood rock scene in 1977, The Clash morphed from traditional punk beginnings into the new wave movement. Described as a more genuine, radical, proletarian, sector of the punk genre, it was unmixed the band was destined to transcend musical boundaries.1 The Clashs trademark idiosyncrasy is their layering of cultural remarks with historical relevancy througho... ...rus of Charlie Dont Surf in the car, or helicopter, does not provide the background knowledge of the songs origins. In a way, without paying attention to the song, it mocks the ability to lose people into the music.Works Cited1 Moore, Allan F. nerve Rock. In Grove Music Online Oxford Music Online.2 Browning, Boo. The Clash Another Flash of Lightning. The Washington Post, 1981.3 The Clash Official Site. http//www.theclash.com//about/.4 Cowley, Jason. The mid-eighties England Was Convulsed by a Social and Political Revoltion. Guardian, 2009.5 Ibrahim, Youssef M. Britains Economy Is Worsening Despite Mrs. Thatchers Policies. The New York Times, 1980, 1.6 Augusto Ceasar Sandino. Columbia Electronic Encyclopedia, 6th Edition 1.7 The Clash. Charlie Dont Surf. Sandinista 1980. CD.8 Coppola, Francis Ford. Apocalypse Now. 153 min, 1979.

Charlie Don’t Surf: The Clash Protest Imperialism Essay -- Political P

By definition, imperialism is extending a countrys king and influence through diplomacy or military force. That ideology is best exemplified by the Vietnam War because the United States invaded North Vietnam to prevent the dissemination of Communism into South Vietnam, which is ultimately an attempt at exuding power and influence by using military force. The friction recognized the homogeneity between the American imperialism of the Vietnam war and the forced Westernization of the non-Western world, particularly third world nations thusly, the roach chose the Vietnam War as a backdrop for Charlie Dont Surf because of its relevance to American culture at the time. The strike released the album Sandinista in 1980 this album is home to the highly overlooked song Charlie Dont Surf. The intent of this paper is to analyze the song Charlie Dont Surf and screen its use of historical and cultural components to protest imperialism forced upon third world countries by the United States. Th is paper will specifically analyze The Clashs emergence from a tumultuous political climate as well as the decision to title the album Sandinista. Musical composition and melodic structure aids in demonstrating the protest of imperialism upon multiple levels and distinguishes the link between the Charlie Dont Surf and a similar scene in the sprout Apocalypse Now.Emerging from Englands punk rock scene in 1977, The Clash morphed from traditional punk beginnings into the new wave movement. Described as a more genuine, radical, proletarian, sector of the punk genre, it was evident the band was destined to transcend musical boundaries.1 The Clashs trademark idiosyncrasy is their layering of cultural remarks with historical relevancy througho... ...rus of Charlie Dont Surf in the car, or helicopter, does not provide the background knowledge of the songs origins. In a way, without paying attention to the song, it mocks the ability to stick out people into the music.Works Cited1 Moore, Allan F. Punk Rock. In Grove Music Online Oxford Music Online.2 Browning, Boo. The Clash Another Flash of Lightning. The Washington Post, 1981.3 The Clash Official Site. http//www.theclash.com//about/.4 Cowley, Jason. The 1980s England Was Convulsed by a Social and Political Revoltion. Guardian, 2009.5 Ibrahim, Youssef M. Britains Economy Is Worsening Despite Mrs. Thatchers Policies. The New York Times, 1980, 1.6 Augusto Ceasar Sandino. capital of South Carolina Electronic Encyclopedia, 6th Edition 1.7 The Clash. Charlie Dont Surf. Sandinista 1980. CD.8 Coppola, Francis Ford. Apocalypse Now. 153 min, 1979.

Health promotion Essay

health procession is the art and science for helping race develop of their preferences between optimal health and their major passions. What motivate people to achieve optimal health, and what supporting then in lifestyle changing to movie forward to the optimal health. I strongly believe that optimal health is emotional balance, physical, spiritual, intellectual, and social health. Changing of lifestyle based on combination of increase motivation, learning experiences, general anatomy skills and creation of different opportunities that give us door to environment that provide positive health practice like the best choice. More everywhere, health publicity is amount of information for individuals, communities, and family education. Health promotion is promotion of robust lifestyle and healthy ideas and help people to achieved their best status of health.According to the definition of Health Promotion motivate people to take control over to improve their health. For health prom otion we need to sport support such(prenominal) as create supportive environment for health and develop personal skills. Health promotion is the most important part of nursing care. Nurse plays important eccentric in public health promoting. Focus for health promotion for nurses more than point of disease streak and changing lifestyle of individuals and their behavior. Moreover, that main purpose of health promotion in nursing is educate people and encourage them think of their health. Nursing role as health promoters is very complex, because of multi-disciplinary experience and knowledge of health promotion in nursing practice. Main idea of health promotion developed to improve community based practice according to the health policies. My idea is that healthcare professionals guide other people to the right health decisions.Nurses take hold people re-evaluate their health ideas and moreover we help not just for individual, we help even families, organizations, and communitie s. Nurses proved models toward health promotion and appraise how effective is evidence-based practice for the coming(prenominal) researches. How are nursing roles and responsibilities evolving in health promotion? Nursing of public health practice is focused on population andrequired a circumstances of different knowledge, skills and competencies. Nurse essential have unique knowledge by rivet working in the community participation in health promotion and saloon. Nursing Role in primary care very important and washbowl redesign of the primary nursing care system when patient is the rivet of the medical facility. All nursing field working for patients care such as communication with the patients, visit patients at the home for their quotidian care.Many resources used for public health nursing practice and centered on improving health of population by prevention methods. Moreover, nurses are advocates and homework for the patients by multi level view of health. We know what o ur patients needs because we are at bedside and in the community. We take care of patients every day and every hour because nursing is 24 hour care. Nurses improve the health bring outcome for everybody in the community by applying their clinical skills and experience in health care. Health promotion is focusing on removing bad influences on health to developing healthy environment and supporting individuals and communities to take control and charge of their own health.Moreover, health promotion build on health education and help people prevent many illnesses and injuries by supporting right healthy behavior. Programs for health promotions include intervention such as lifestyle changing, smoking cessation and primary method of prevention. Unfortunately, people rarely change their behavior thats why implementation methods must be started in community as a first step for global changes. Local health promotion will bring to the people right found of priorities which hatful support to promote health.Health Promotion has three levels primary prevention, secondary prevention and tertiary prevention. The major one is to protect people from experiencing an imperfection and protect people from developing a disease. For example education about quit smoking, the importance of exercise regularly, good nutrition , dangers of alcohol and other drugs. symmetrical screening tests to monitor seek for illness. Secondary prevention is intervention after disease or risk factor have already diagnosed. The goal is to mesmerize disease in slow face or in earliest stage. As educators we have to tell people to take daily low dot of aspirin as a prevention of stroke or heart attack. We can recommend regular screening tests and exams in people who have riskfactors for diseases. Tertiary prevention more about helping people take care of long-term health problems such as diabetes, cancer, and heart attack.For example reformation programs for stroke, support group chronic pain ma nagement programs for the patients. I am nurse in Rehabilitation Center and Long term facility. I have seen every day how rehabilitation program help people to manage their new lifestyle and how to fight with their illnesses. Else in our facility we have support groups. the great unwashed can discuss to each other about their health problems, their prognosis and emerging expectations. Moreover in that group people share with their own experiences and can provide right and helpful information for the patient who just was diagnosed and have a long itinerary ahead to accept that new role in family and community. For a lot of health problems primary, secondary and tertiary interventions combination is necessary to achieve a right level of protection and prevention. For ideal world uncreated prevention is the best but unfortunately in our modern busy world not all of us follow the best way.The main role here play limit of knowledge about causes of some particular injury or diseases. A lthough, primary and secondary prevention are clear in areas as heart disease and cancer, may be not that much useful for musculoskeletal illness. In that case prefer to have primary prevention then secondary and tertiary. I am wound care nurse in long term facility and I believing that primary prevention for pressure ulcers is the best way to promote health for all patients. Bed sores are not a disease process and preventive method must be on the first place. Elderly population has higher risk factors to have bed sores because of age, fragile skin, complicated disease, chronic disease.Prevention is the best way to keep such patients in a good level of health. Many resources now available to prevent pressure ulcers in the long-term facilities Air mattresses, bout and reposition every two hours and as needed, incontinence care every two hours and as needed, skin barrier, Moreover, physical and occupation therapy intervention schedule patients for out of bed daily, special cushion to prevent pressure ulcer from prolong sitting. All of that can promote health to geriatric population and make their lives longstanding and more comfortable.Else, in wound care preventive measures less cost than treatment. Money that is saved on treatment can be good resources for future researches of wound care field. Wound Care still needs new researches to promote healing. Themain reason of prevention in wound healing is sepsis which can lead to death of the patient. We have to take care about our patients and the best care is prevention method. By that we can save people lives and make them odor better and more comfortable in their diseases and injuries.Art of science of Health Promotion ConferenceMichael P. ODonnell (2009) Definition of Health Promotion 2.0 Embracing Passion, Enhancing Motivation, Recognizing propellent Balance, and Creating Opportunities. American Journal of Health Promotion September/October 2009, Vol. 24, No. 1, pp. iv-iv. International Journal of Healthca re Management. Apr2014, Vol. 7 Issue 1, p53-59. 7p. DOI 10.1179/2047971913Y.0000000058. , Database Business Source fill in ASCs for the promotion of the wound healing of radiation ulcers via angiogenesis. .. J Plast Reconstr Aesthet Surg 2010 JOURNAL OF WOUND CARE SORBION SUPPLEMENT 2010.http//www.jcn.co.uk/key-topics/wound-care/

Anne Fausto-Sterling’s “The Five Sexes”

Exploring the Social Standards of Sex and Gender There ar several sources that tell a person how to be a man or woman. Science tells us by recognizing the X or Y chromosomes. The media shows us through the physically perfection celebrities that grace the covers of magazines and flaunt their bodies in commercials. Sports, wrestling, cars, and blue for the boys. Dresses, make-up, painted nails, and pink for the girls. All of these sources, as well as others, have evolved into an expectation that has become institutionalized within society.This expectation, is placement and belonging into the binary star placement of person the man or the woman. In Anne Fausot-Sterlings acrticles The fivesome Sexes and the The Five Sexes, Revisited, the binary schema is exposed as being faulted. The author explores the harsh physical and psychological costs that come with the conforming to social standards. In order to understand this phenomena, an explanation of the ideal body, and how that is primed(p) is needed. Also, an explanation of any deviation to what is ideal, and how those people atomic number 18 treated, are important in understanding societys standards of sex and gender.Fausto-Sterling explains the ideal make-up of a man and a woman. Males have an X and a Y chromosome, testes, a penis and all of the appropriate internal plumbing for delivering urine and semen to the outside world. They also have well-known secondary inner characteristics, including a muscular build and facial hair. Women have two X chromosomes, ovaries, all of the internal plumbing to transport urine and ova to the outside world, a system to support pregnancy and fetal development . (The Five Sexes, Revisited2). In the idealized world, Fausto-Sterling points out how human beings are a dimorphic species, that is, two kinds. Science takes into draw the biological DNA sequence of chromosomes to determine manly or female. The crotch of a person, his/her biological parts, are the visible fact ors. This is reinforced by the celebrities whose ideal bodies are worshiped by society. But what about people who fall in between? Besides the genders male and female, there is also intersexed. Within that group of intersexed, there are subgroups.Fausto-Sterling explains this in her The Five Sexes Why Male and Female are Not Enough Firstly, the term intersex is used in medical literature to pull in the so-called true hermaphrodite (possesses one testis and one ovary), the male pseudohermaphrodite (possess testes and some aspects of the female genitalia, but no ovaries), and female pseudohermaphadites (possess ovaries and some aspects of the male genitalia but lack testes). I had no idea that there were subgroups to the intersexed.Due to social conformity, along with the advancement of technology and surgical procedure intersexed persons are aimed to be fixed at birth. Although otherwise healthy, there is a need to perform surgery on the baby in order to remove certain intimate orga ns that dont fit with the perfect idea of what a girl or boy should look like. This often leaves scars, and the psychological and emotional confusion along with it. The Five Sexes Revisited focused on the importance of therapy over surgery. Medical ethicist Laurence B.McCullough of the Center for Medical Ethics and Health Policy at Baylor Collefe of Medicine in Houston, Texas contended that in the process of assigning gender, physicians should minimize what he calls irreversible assignments taking steps such as the surgical removal or modification of gonads or genitalia that the persevering may one day want to have reversed. (4) It is a dangerous gamble to perform corrective surgery and assign a sex shortly after birth because although that child may grow to accept his/her gender identity, there is no guarantee.The consequences of that gamble can cost the patient a lifetime of psychological trauma. The debate on the dangers/benefits of corrective surgery is strong no both sides. To argue in favor of it, one must remember how it was growing up. Children, more-so than adults, want to fit it. There really is, however, a yearning to fit in as a child growing up. As an intersexed child, fitting in would be nearly impossible because of his/her confusion of self.Sterlings insights on what pushed people to surgically alter themselves in order to comply to what society has determined to be ideal. The media constantly reinforces what a man should look like and what a woman should look like, and these, sometimes unrealistic, notions of ideal bodies, distorts people. It reflects how society forces people into a box, and judges anyone who do not fit into that box. These dilemmas stem from a society flawed sense of standard genders, and why a five sex system is a refreshing suggestion.Anne Fausto-Sterlings notion of a five sex system stems from the culture in which we live. There is a cultural idea that mandates that there are only two standards, man and woman, and everyt hing in between is a deviation that needs to be fixed. In The Five Sexes, Revisited, Fausto-Sterling makes an analogy to the placement of intersexed and transgendered people. She says that masculine and feminine, cannot be parsed as some kind of continuum. Rather, sex and gender are best conceptualized as points in a multidimensional space.5) This is a fitting right smart to look at gender variation, unfortunately however, that is not the way society sees as the standard. This standard has been institutionalized within modern culture, and begins immediately at birth, and continues passim life. Newborns are given a blue blanket if a boy, and a pink one if a girl. Bathrooms are either for men, or for women, with a cartoon figure to represent each. Passports, birth certificates, driver licenses, and other official documents, all require a declaration of male or female. There are no in-betweens.While the introduction of five sexes is certainly a noble idea, its practicality is limite d. In Fausto-Sterlings The Five Sexes Revisited, the author postulated that 1. 7% of the general population is intersexed. That being said, introducing five sexes would call for a revamping of the infrastructures and institutions that were built on the binary system of sex and gender. The process would be costly and timely. Introducing the five sexes institutionally may seem out of reach, at least(prenominal) within the foresee commensurate future, however, its recognition certainly is not.Accepting the five sexes is progress. It can be comparable to the institutionalization of segregation in the United States. Segregation, the separation of black and white, was so implant into the culture and laws of the United States that nobody ever imagined it would be done with. But through the determination of civil rights movements, segregation became illegal. Through the same determination, LGBQT would be able to achieve the same sense of acceptance, but it wont happen overnight, and probab ly not even in our lifetime.

Mission & Vision Essay

Statement is a brief description of the higher goals of an organization. Its purpose is to improve the cohesion and coherence of an organization.Examples1) Wal-Mart Stores To help great deal save money so they can live better.2) Metro To bring together muckle and products in all corners of the globe.3) Tesco To create value for our customers to earn their lifetime loyalty.4) Gazprom To ensure an efficient and balanced gas supply to consumers in the Russian Federation and honest l its long-term contracts on gas export at a high level of reliability.5) EDF To bring sustainable energy solutions home to everyone.6) Daimler To produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again.7) Honda To seek technology that helps realize true peace and hapiness on earth.8) Google To deck up the worlds information and make it universally accessible and useful.VisionA Vision Statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future.Examples1. Wal-Mart Stores To become the worldwide leader in retailing.2. Metro To innovate through cooperation.3. Sony To have the world look to Sony for comprehensive entertainment.4. Samsung To lead the digital convergence movement.5. BMW To be the most successful premium manufacturer in the industry.6. IBM To be first-and-foremost on any new enterprise data centre migration shortlist.7. Deutsche Post To remain extend Post fur Deutschland as well as the logistics company for the world.8. Starbucks To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time.9. Nike To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

Costa Coffee Essay

1. Executive summary In this business report we argon analysing the business surroundings in which our company BESO and its main competitor rib deep brown operate. The main objective is to research, analyse and understand the competitors business strategy, to find expose if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of two companies. The drive commercialises of both BESO and costa Coffee ar similar. That corrects the contest between them even larger.The report withal discusses the marting approach and the various advertising campaigns conducted by costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of costa Coffee is also addressed and plans to expand to unlike locations. The equipment casualty strategy of BESO is based closely to the strategy of rib Coffee as we befuddle adopted competitive pricing. In terms of ethical go forthcomes we examined the various types of integrated social responsibilities of rib Coffee. 2. IntroductionThe business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business surroundings where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be foc occasiond tot all in ally on the UK market. 3. BESO Brief history BESO Coffee is a chocolate chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has workn, unfermented stakeholders appeargond. At low gear BESOs target market was limited as well as the products it offered- only a few types of deep brown bean and limited types of confectionary.However, only two years by and by launching BESO on the market it became popular finished disparate groups of people, whence the menu became much diversified and the target market as well. BESO has shown ow ing(p) performance during the years and has become one of the well-nigh recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths Efficient and trained staff customer loyalty Brand recognition High quality hot chocolate Friendly and relaxing atmosphere for our customers.Weaknesses Limited number of outlets Low levels of declarement Interior determination needs updating More dress of the types of chocolate available. Continual change in consumer taste Can be seen as an un florid product Opportunities establish in Central London which covers a large demographic of customers Olympics 2012 will bring in to a greater extent sales Introduction of new products including healthy options. retail mugs and coffee equipment Threats Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic is sues and crisis Lack of ownership of primary resources e. g.Coffee farming. 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face in spite of appearance the coffee indus fork out. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or tubful on exhaustivelys sold.The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now wipe out less disposable income to spend and as a result cut-down on the pur chasing of non-vital goods. This is due to of unemployment rising and the levels of debt summation. The social factors that need to be taken into friendliness is that consumers are spending to a greater extent money on coffee due to the demand for quality goods. This can be seen in the comparison of value of afternoon tea and coffee industry with coffeevaluing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technical issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run.5. Target market According to a Mintel report titled Coffee Shops published February 2012, Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that Costa has different store designs to suit different purposes much(prenominal) as Metro which is aimed at the younger/urban consumers and Evolution which is designed for more mature customers in provincial locations.It states its customer segments are Recharge, Relax, fuel. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents.Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as How Do You Like Yours, which allowed customers to customize their coffees by for example adding espresso or syrup.This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa discharge in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating manners, which can be seen in the skeleton below. Figure C onsumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing ProfessionOther campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. whiz method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad.The advert helped to illustrate the superiority of Costas products and according Reynolds (2010) its message was that the brand is on a mission to come through the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa. Other forms of media used by Costa include Billboards as it c an be seen by many commuters within the UK by their use of sizeable bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers.Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in todays society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. diffusion strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures.In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. M eanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumersminds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as All the love, none of the handles and Extra feel good in every cup (Mintel 2012) Customers were also boost to see the lighter side of life with its Costa Light Comedy Challenge competition. Costas aim was to showcase up-and-coming comedians by intercommunicate them to submit a one-minute film via its website.A public vote then saw the top ten entries from five regions go through to a gain round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffees distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed.They will exceed the brands reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a firm fixture of peoples lives. Coffee culture has grown massively over the bear five to 10 years people have a real demand for quality coffee and a choice of different coffees, he said. When I was kid ever yone wanted a Nescafe that has definitely changed. (The Guardian 2011). 8. Pricing strategyCosta Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee crapulences and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two size of its of drinks medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one.But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to lot cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big attain from each cup of coffee.This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9.Pricing strategy that we will adopt competition based pricing strategy One of the biggest advantages of the Competition based pricing strategy is that in the same time you are focused on your business and objectives and on the competitions strategies. at once you understand what the competition is doing, you have the cha nce to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share.There are three types on competition based pricing methods Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the Competition based pricing as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods.BESO will offer similar products as/like the Costas products but on lower prices, therefore BESOs market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Professiontherefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market sharpness, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010).The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the Market share pricing after the business achieved m arket penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market draw is determined.9. 1. Disadvantages of Competition based pricing There is a danger to ignore your own production cost if you focus too closely on the competitors prices. It takes more time to research and update competitors information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the only when How Do You Like Yours? campaign.It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumers sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers economic aid through qualities other than price.For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half dissent that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffees reputation for excellence applies not only f or the exceptional coffee but also the insistence on perfect service.Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on meliorate the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs (Mintel 2012). 11. Costa Coffees placement towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier.That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certified farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are fro m certified sustainable farms. Costa Coffee is also a member of UK Paper cup Recycling Committee, their cups are made from sustainable sources and thats saves about 1,100 trees a year.The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, transaction with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, disassociate and stress problems and others.People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitors CSR activity C osta Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be?The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are Developing Costa Coffees energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturers waste contractors and NGO to improve takeaway cup recycling. 10 11 The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades.The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedica te Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best coordinate plan for the company. Costas composition board cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups.Costa Coffee is elevator money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costas disadvantages and to convert them into our opportunities for prosperity. of fering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESOs cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESOs fanciful services and great value for money. 15.References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw Hill Education Economics supporter (2008), Costa Coffee UK and Sales Techniques. Available at http//econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html Accessed 20th March 2012.Government of Alberta (2012), Methods to Price Your Products. Available at http//www1. agric. gov. ab. ca/$depar tment/deptdocs. nsf/all/agdex1133competition Accessed 20th March 2012 Jobber D. (2010), Principles and Practice of Marketing, London, McGraw Hill Education 11 12.The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at http//uk. linkedin. com/pub/ollie-rosevear/14/672/948 Accessed 20th March 2012 Mintel (2012), Brand Communication and Promotion. Available at http//academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992hit1 Accessed 20th March 2012 Mintel.

The fashion industry should not feel obligated

The fashion industry should non looking obligated to use plus surfaced theoretical accounts in their campaigns. Do you agree? BY sashays The fashion industry should not feel obligated to use plus sized models in their Women these days be constantly bombarded with advertisements and campaigns telling them what they should wear, what they should eat and how they should salute themselves. It has break a race to try and achieve a size zero look because women feel as if it has become the new norm. That is why, I suppose the fashion industry should be obliged to use plus size model. A plus size model is a model who is a US size 8 or above.Even though these models are described in the plus category, making them appear to be an outcast, what is ironic is that the majority of women will work into this category. Therefore, I agree that fashion industry should be obligated to use plus size models. There are three reasons why firstly, to stop change magnitude the social pressure on fir st world women to cause the ideal body image secondly prevent psychological effect on women in trying to main(prenominal)tain an ideal body image thirdly, the potential increase in business. To begin with, the expectation for women to mirror the body image of a model has come omnipresent.You find them in fashion magazines, TV shows, fitness programs and even Barbie Dolls. Women, especially teenagers look at these icons as role models and have been manipulated by night club into thinking they must look a certain way and weight a certain amount to fit in. It is the fashion industries to blame for this, because by exploitation impossibly thin models in almost every campaign it is putting pressure on women to look perfect. However, women cannot attain these perfect bodies because not only have the images been altered provided are unnatural and simply unachievable.Due to this, women now days are lacking confidence as they feel self-conscious about their body. In a recent survey don e by the National Institute on Media and the Family in Washington, it was found that 40% of girls from ages 9-10 are dissatisfied with their weight. This suggests that the distressing and impairing body image concern seems to be becoming more prevalent at a younger and younger age. Furthermore, according to CDC, 20% of the teenage girls suicide cases in USA are due to bullying about someones weight. This clearly highlights the negative effect y Just using skinny models is having.The society has become picayune as it measures beauty in size. It is crucial that fashion industries are forced to use plus size model in order to change societys great deal of beauty. It is not right to put pressure on women to distort their healthy bodies too feel accepted. In addition, not having plus sized models in campaigns causes women to mystify from harmful effects as they try to replicate images of a zero size model. In a recent survey, it was found there are up to seventy million individuals wo rldwide who have an eating disorder, and of hem 90% are women between the ages of twelve and twenty-five (US Mental Health Administration).Some women have become so desperate to lose weight that they turned to starvation developing bulimia and anorexia. However, it is not the skinny models to blame for this, because they also suffer from these conditions. Even models feel pressurized to stay skinny and many models starve for days before a runway until they can barely keep their eyes open. Kristin Clement, former Vogue editor in chief revealed that some models had turned to dangerous methods such as eating tissue. Yes, tissues. Models eat this dehydrated, bleached paper in order to become Paris thin.If this is not stopped it will not be long until all women struggling with weight loss will try this to. Have we become this inhuman that cosmos skinny is more important than life? Hence, I believe it is vital for fashion industries to use plus size models to promote more healthy livel y and prevent unnecessary deaths. Finally, by using plus sized models there would be an increase in business. The average plus size model ranges from size 8-14, they are not fat, they are healthy. A study done Warwick Business found that adverts and campaigns which predominantly feature skinny models are more presumable to warn sales.H have currently begun using plus size models for their swim suit campaigns. CEO Karl John Person said he feels irresponsible with the type of female body image being portrayed and now is committed to market and encourage diverse body types. This has begun to influence many more women to feel confident about their body. According to the Business Insider, those who are labeled as plus size account for 67% of the apparel arching population, bringing in retail revenue of nearly $16 billion Just in US every year.This indicates clothes for plus sizes have become very important in the market. Furthermore, many stores have begun using plus size mannequins . By displaying larger mannequins, not only do women see how the clothes would fit their shape but they would also feel more confident due to the increase in publication of the plus size within the fashion industry. Hence are likely to purchase more. Therefore, I believe there fashion industries should use plus size models because here are many positive outcomes.However, some people may argue that many people are naturally really thin, but only 5% (SCUD) of the women have the skinny model body, the majority of the other 95% will resort to unhealthy living conditions. You may also argue that its a models Job to look extremely skinny, however would you let your daughters risk their social welfare for a moment of fame? Does that really make it okay? Even though plus size models have made a massive stride in obtaining respect in a business that demands skinny resulting in more full figured women to race the high fashion magazine covers and to walk the main stream fashion shows.The por trayal that thinner is better is still deeply engraved in society. This is putting pressure on women to be someone they are not and resulting in harsh life threatening disease such as anorexia. There are countless advantages on having plus size models in the industries from benefits in business to benefits in well-being. Therefore, we need to do something to change the craving for the unrealistic body image. Plus size models do not promote obesity, they contemplate reality.

Characteristics of Effective Technical Writing Essay

Technical make-up is meant to get a job done. Everything else is secondary. If the compose style is interesting, so much the better. There are 6 basic characteristics of technical foul writing1. Clarity The written document must convey a single meaning that the reader can easily understand. Unclear technical writing leads to wasted time, money and resources. 2. Accuracy This means to not only be careful to avoid errors in recording facts it also means freedom from preconception or subjectivity. If readers suspect you are slanting information by overstating the significance of a particular point, they have every right to doubt the validity of the full document. 3. Comprehensiveness A comprehensive technical document provides all the information its readers will need. Readers who must act on a document need to be able to apply the information efficiently and effectively.4. Accessibility This refers to the ease with which readers can locate the information they seek. Topic sentences should be used at the beginning of paragraphs. dissertation Statement should be identifiable in the introductory paragraph. 5. Conciseness To be useful, technical writing must be concise. The largeer a document is, the more difficult it is to use, for the obvious reason that it takes more of the readers time. A document must strive to balance the claims of clarity, conciseness, and comprehensiveness it must be long enough to be clear-given the audience, purpose, and subject but not a word longer. 6. Correctness Good technical writing observes the conventions of grammar, spelling, punctuation, and usage. Leaving sloppy grammar errors in your writing is like wearing a soup-stained shirt to a business meeting it will distract your readers, and may make them doubt the importance of your information.

Global Business Essay

Today 6e by Charles W. L. hummock Chapter 1 globalisation Introduction In the world economy today, we see fewer self-contained bailiwick economies with high barriers to cross-border trade and investment a more corporate global economic system with land barriers to trade and investment about $4 trillion in foreign exchange transactions winning place everyday (in 2012) over $18. 2 trillion of goods and some $3. 5 trillion of services macrocosm sold across national borders the establishment of international institutions ttp//www. ge. com/ http//www. ikea. com/ Chapter 1 Globalization Effects of globalization roll in the hay be seen everywhere the cars people drive the food people eat the jobs where people work the uniform people wear Chapter 1 Globalization WHAT IS GLOBALIZATION? Globalization refers to the shift towards a more integrated and interdependent world economy. Two key facets the globalization of markets the globalization of production Chapter 1 Globaliz ation The Globalization of Markets /14/2013 1 7 8 9 Globalization of markets the fact that in many a(prenominal) industries historically distinct and separate national markets are merging into one huge global marketplace in which the tastes and preferences of consumers in different nations are beginning to converge upon some global norm. Examples Smart Phones (iPhone, Android, etc. ) + Apps Coca-Cola/ Starbucks- McDonalds hamburgers Apple iPad/ Samsung Tablet- IKEA furniture Chapter 1 Globalization The Globalization of ProductionGlobalization of production the tendency among many firms to source goods and services from different locations around the globe to take advantage of national differences in the toll and quality of factors of production (such as land, labor, capital, and energy), thereby allowing them to compete more effectively against their rivals. Exampleshttp//www. vizio. com/ BoeingLenovoVizio (B787 65% outsourced) (design US case, keyboard, HD Thailand http//www. oeing. com/newairplane/display, entrepot S. Korea Wi-Fi Malaysia assy Mex. ) http//www. lenovo. com/planetwide/select/selector. html Chapter 1 Globalization THE EMERGENCE OF GLOBAL INSTITUTIONS Global institutions support manage, regulate, and police the global market place promote the establishment of multinational treaties to govern the global assembly line system General Agreement on Tariffs and Trade (GATT) after WWII Chapter 1 Globalization 2/14/2013 2